The Mission

To discover, create and spread about glorious insights to make the world more wonderful.

Core Values

Insightfulness

To be ever on the hunt for new ways to look at old problems; to cultivate and nurture that wonderful spark of “a-ha!”

Relentlessness    

To push push push push, because the truly brilliant solutions arise when you stay with problems longer and really push against them.

Integrity  

To be a genuine, ethical, positive force in the world. To champion the truth, even if it is unpopular, difficult to accept and strange.

Compassion      

To seek to understand, to unify and to listen empathetically; to go deep to find win-win outcomes, even if it seems impossible at first.

Creativity       

To be perpetually inventive and playful and light. No erasers. No apologies.

Success  

To enjoy the primal joy of winning without gloating.

The Dream

To reverse the obesity epidemic by 2022.