To discover, create and spread about glorious insights to make the world more wonderful.
To be ever on the hunt for new ways to look at old problems; to cultivate and nurture that wonderful spark of “a-ha!”
To push push push push, because the truly brilliant solutions arise when you stay with problems longer and really push against them.
To be a genuine, ethical, positive force in the world. To champion the truth, even if it is unpopular, difficult to accept and strange.
To be perpetually inventive and playful and light. No erasers. No apologies.
To reverse the obesity epidemic by 2022.